Bei solchen Produktverpackungen geht man doch gerne einkaufen. Wenn dann schließlich auch Preis und Inhalt den ästhetischen Wert, um einen preisökonomischen und einen geschmacklichen Wert ergänzen, dann hat die englische Supermarktkette Waitrose alles richtig gemacht.
Was sollte man noch über Waitrose wissen:
“Waitrose is a chain of supermarkets in the United Kingdom and the food division of the British retailer and worker co-operative the John Lewis Partnership. As of January 2010, Waitrose 225 branches across the United Kingdom and a 4.3% share of the market, making it the 6th largest grocery retailer in the UK. The company attempts to differentiate itself from its competitors by offering high quality food and placing emphasis on its standard of customer service, as a result it has the reputation of being more expensive and is popular with the middle classes. The company has a Royal Warrant to supply groceries, wine and spirits to Queen Elizabeth II. The company has a long term goal of opening 400 branches across the UK by 2017 and doubling its revenue to £8bn by 2016.” via Wikipedia
Bildnachweis: “36 Beautiful Packaging Desings For Inspiration” (dzineblog.com)
